Jeff Divine 70S Surf Photographs

Tom Adler & Evan Backes

We had the pleasure of working with TomAdler & Evan Backes to create our Journeux Brand identity. Ever since I saw their work, I was in love. Tom Adler has long been the best at capturing the timeless spirit of California and the West, and our colorful cultures here. Alongside Evan, the duo continues to share this spirit in beautiful and inspiring reads and art books. Their latest is a colorful, insider portrait of ’70s surf culture in Hawaii and California. It features a foreword by Pulitzer Prize–winning author William Finnegan (read Barbarian Days - A Surfing Life) and throughout the book, the reader will tap right into Jeff Divines memories and stories from the golden days. “His photos from this archive show the precommercialized era in surfing when the hippie influence still held sway. Surfers had their own slang-infused language and were deep into a world of Mother Ocean, wilderness and a culture that mainstream society spurned. Surfboards were handmade in family garages, often made for a specific kind of wave or speed, for paddling, ease of turning, and featured all kinds of psychedelic designs. Some were even hollowed out to smuggle hash from Morocco. The color and black-and-white photographs collected here, taken throughout California on the coastlines at Baja, Dana Point, Laguna Beach, La Jolla, Malibu, San Clemente and Oahu, give a vivid image of this close-knit culture and the incredible athletic feats of its heroes and heroines.” Pick up any of T. Adler & Evan Backes books for the perfect coffee table book.