Veja

Listen to this episode from Business of HYPE on Spotify. Sébastien Kopp is the Co-Founder of popular French footwear brand Veja. The brand is known for its slate canvas body with a distinctive "v" logo, which has been worn by numerous figures from Meghan Markle to Eddie Redmayne, and sold in stores across the globe.

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Positioning a Brand

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Lululemon